TOKKING THEIR LANGUAGE | BRANDED SOCIAL MEDIA

How to you reach men in their 20s with Hemophilia A? Why, on TikTok of course! Blending wacky internet humor and a DIY aesthetic, I was lucky to direct 40+ TikTok videos for the HEMLIBRA official account. These are just some of my favorites.

AWARDS: Cannes Shortlist for Patient Engagement, D&AD Wood Pencil, 2x Bronze LIA, Silver Clio.