MY JOURNEY WITH ONLINE VIDEO
From YouTuber to Filmmaker... to TikToker?
From 2012 to 2017, I managed two YouTube channels with over 55K combined subscribers. While a good chunk of those videos are deleted now (there's only so much cringey 2015 humor I can take), I grew as a filmmaker from producing comedy content on a weekly basis.
Fast forward to 2020. I'd shed my YouTuber skin and reinvented myself as a "very serious" film director. Production had completely stalled on my debut feature film due to the COVID pandemic. Unable to shoot as planned, I turned to TikTok to start growing our audience.
My first TikTok video was a 1-minute elevator pitch for Egghead & Twinkie, and it went viral. I followed up the initial pitch with a series of TikTok videos promoting our Seed&Spark crowdfunding campaign for the film. Ultimately, we raised over $22K to put towards my debut feature, with the majority of those donations coming from total strangers on TikTok.
Today, I work as an in-house director for an ad agency, directing commercial work for clients with a special focus on video content for social media.
